Film poster analysis
Uzak poster:
Costume:
- All black costume connotes grief and mourning
- Low key lighting which connotes sadness
- Back lighting - when the lighting is placed at the back to form a silhouette.
- Protagonist
- Body language - the head pose/posture - connotes grief or mourning
- Smoke at the background which connotes pollution
- Clouds everywhere which connotes gloomy and isolated
- Snow which connotes coldness
Which could connote the characters' emotions as well as being isolated.
-Colour scheme: doesn't have much colour (white, black, purple) - desaturated colour
-The idea of having desaturated colours and the character having an all black clothing connotes a hint of enigma codes.
-As well as the idea of the long shot which is unconventional where the guy's face isn't shown only his back which could be a silhouette which reinforces the idea of enigmatic codes.
-Film festival : endorsement - independent film which has a low budget.
-Art-house film (director is introduced)
-Turkish film
The film could be about the main character or protagonist going through something such as sadness that could have reinforced how the actor's body language is on the poster.
The genre could be about a drama film due to the setting of the film having smoke or gloomy clouds which could connote as loneliness or sadness.
The target audience could be adults due to it being a "Masterpiece" where the younger audience wouldn't be interested in.
I'm not scared poster:
Costume:
- Very casual - not very modern, personally relating to other kids.
Lighting:
- Binary opposition of light (sky) and dark (hole/dig) where the peacefulness contrasts with the mystery - enigma codes.
Actors:
- Facial expression of the child actor seems very anxious and determined at the same time.
- Body Language reinforces the idea of the child being confident as it seems like the child/protagonist seems to be lunging towards the hole.
- Seems to be outside like nature due to a branch of tree which could reinforce that the actor may have encounter something wild in the forest.
-Art house - drama
-Spanish film
-Critic's quote gives a sense of raw emotion
The film could be about a young kid who's coming out of of his comfort zone which is reinforced with the tagline "I'm not scared".
The genre could be a drama film due to it being an award winning film.
The target audience could be a young audience as it shows how the protagonist is a boy which could show a sense of personal relationship or personal identity.
Sin City poster:
Costume:
- All black could reinforce power or something bad or violence
- Very formal which connotes seriousness
- Cape connotes enigma
- Low key lighting connoting enigmatic codes as well as giving a sense of thriller,
- Binary opposition - light and dark - contrasts the bright lighting around a mysterious guy at the bottom. Which could reinforce the idea that maybe he's the villain.
Actors:
- Facial expression seems very stern and determined, connoting the idea of seriousness and probably having a mission to complete or could could also be revenge.
- Body language seems very free and confident
Props:
- Gun which could connote as violence which could also seems as if the actors on the poster are the villain.
Setting:
- Raining which could connote as melancholy or could also connote as having a plot.
- Dark setting which reinforces the idea of enigma codes.
-The tagline "Sin City" reinforces the background as a city which could be full of bad things that could be illegal.
-The typography of the tagline being in all capital letters could connote as trying to appeal attention.
-The sans serif font suggests casualty.
-All caps suggests intimidating
-Colour scheme which is red could connote as power as well as the colours violence.
-Ensemble cast
-Medium shot, reinforcing the idea that all of the actors on the poster are important or they play an important role in the film, also to highlight each of the facial expression of each of the character.
-The low angle shot reinforces the idea of creating power or dominance.
-Main image - in the middle, the male character could be the hero / protagonist.
Target audience:
Class - middle class
Age - around 30+ due to it showing violence
Gender - male dominant even though there's a female in the characters, violence and actions seems to appeal more to male audiences.
Ethnicity - could be any
The film could be about the characters getting a mission that they have to finish or getting revenge.
The genre of the film could be a thriller and action.
The target audience of the film could be adults or male audience as it's an action film which could involve violence that could have a restricted age for younger audience.
Costume:
- Kind of gives a older generation vibe could also suggest the tradition.
Lighting:
- High key lighting contrasting with the low key lighting (binary opposition)
- Front lighting which focuses on the characters.
- Colour scheme (grey to green) could connote as vintage due to it's faded tone.
Actors:
- Facial expression of both male characters are stern and confident
- Female character seems more elegant but powerful at the same time.
Layout of the characters in the main image:
-The male character at the front could suggest that he's the hero / protagonist.
-Another male character at the back could suggest the sidekick or the villain.
-The female character at the side could suggest the she's the damsel in the distress.
Make up:
- The male character with the eye shadows could connote as someone who's rebellious.
- Female character with a simple make up could connote as sophisticated as well as elegance.
Props:
- Weapon / pistol could connote violence.
- Bandanna could connote the idea of being associated in a group could also be as cultural expressions.
- Ships at the setting reinforces the idea of pirates
- Large octopus around the ship could connote as violence or something that the characters have to go through or the plot that they have bumps along the way.
Setting:
- Furious ocean waves which could connote as having a storm which also reinforces the idea of violence.
-Ensemble cast
-Pirates of the Caribbean is a Hollywood film which means the they have a high budget to produce the film.
The film could be about the pirates going to a journey where they need to get a chest as under the tagline it says "Dead Man's Chest" where they have to go through bumps along the way.
The genre seems to belong to be adventure and action due to the ship and the pistol.
The target audience for this film could be teenagers to adults as there seems to be an intertexuality to the cartoon character Captain Hook.
Bride and Prejudice:
Costume:
- Seems to be very formal and colourful which could connote as something like celebratory.
- The costume of one of the characters at the back seems very traditional.
- Colour scheme of their costume which is white and blue could connote as a new beginning or peacefulness.
Lighting:
- High key lighting could connote as something that is positive.
- Front lighting seems to focus on the two main characters at the front which could connote as them being the focus of the film.
Actors:
- Facial expressions of the characters seems very cheerful, reinforcing the idea of the film having a positive mood.
- The medium shot of the two characters at the front of the main image could connote as them as the main characters and that their story is what the film is about this is reinforced with the posture of the characters at the back where they're pointing at them two.
- Long shot of all the characters.
Make up:
- The make up of the female character at the front which isn't very simple could connote elegance and increased self-esteem.
- The lipstick of the female character is pink which could connote as femininity as well as romance.
Props:
- The use of confetti could connote as a celebratory and the fact that the characters seems to be pointing towards the two characters up front could connote that they could be getting married.
-Ensemble cast
-Intertexuality to the Pride and Prejudice movie.
-The critic's quote "Spectacular, Romantic, Funny and so Sexy" could connote that the film could be about romance as well as comedy.
Demographics target audience:
Class - working class to middle class
Age - 20+
Gender - female dominant due to it being a romance film
Ethnicity - the film's target audience for ethnicity could be Asian audience due to the characters being Asian as well.
The film could be about the two characters at the front falling in love and getting married where their relatives make the film funnier.
The genre of the film could be romance and comedy.
The target audience of the film could be adults due to the storyline which could be about marriage.
Million Dollar Baby:
Costume:
- Sportswear which could connote that the film is about action or athletics.
Lighting:
- Low key lighting which could be the enigma codes, this could also suggest the idea of seriousness and intensity.
- The colour scheme is black, white, brown and grey which are desaturated colours which could connote the idea of having an unsettling atmosphere.
Actors:
- Facial expression of both of the male characters seems stern which could connote the seriousness of the film as well as the intensity.
- Facial expressions and the features of the female character seems stern which subverts the idea of stereotypes where most female characters looks elegant and the damsel in distress.
Make up:
- The make up of the female character shows her raw and natural beauty which could connote that she's not into beauty products and fashion as she subverts the idea of the stereotypical psychographics of a woman who would usually be interested in make ups but she seems interested in sports.
-Ensemble cast
-The layout of the main image where the female character is in the middle and at the front suggests that she may be the protagonist.
-The other male characters behind her could either be a sidekick or the villain.
-The typography which is a sans serif font suggests that the film is about action due to it also being in all capitals which could be intimidating.
The storyline could be about rivalry or revenge due to the poster being intimidating and serious which could also have violence.
The genre of the film could be an action film due to the female character's costume being a sportswear.
The target audience of the film could be an adult audience due to the film as it might involve violence.
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