Introduction to radio: blog tasks
Read Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? It argues that radio still has significance through the idea that radio is still popular and used significantly by other countries such as Africa where people still ave limited access to internet. It is also significant through the idea that it accompanies people in their car as well as the fact that different formats such as magazine format or advertising all started from radio. 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Curran and Seaton - “Commu...