Kaye: Media Coursework Blog 2 - Mr Bush

  Media Magazine Theory Drop - Postmodernism Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? Postmodernism is a cultural  movement that distrusts all  established philosophies and  frequently experiments with  the medium it is presented in.  Postmodernism  takes this concept of questioning traditional structures, representations  and expectations and pushes things  a step further. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? He suggests that a writer's opinions, intentions or interpretation of their own work are no more valid than anyone else's, suggesting that the audiences or the ...

  Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? The writer link the song to cinematic soundtrack and music hall tradition due to gaining that idea that it relfects and engenders anxiety by producing a " mood music ". 2) What subcultures did 2 Tone emerge from in the late 1970s? The subcultures that the 2 Tone emerge from in the late 1970s are  the  Mod and Punk subcultures  and its musical roots and the people in it, audiences and bands, were both black and white. Ska and the related Jamaican  Rocksteady  were its musical foundations, sharpened further by punk attitude and anger.  3) What social contexts are discussed regarding the UK in 1981? The social contexts that are discussed regarding the UK in 1981 are the fac...

  Read   this W Magazine deep dive on the Yeehaw agenda   and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  The visual cues the article lists that links to western genre are cowboy hats, cow prints, rhinestones and fringed suede jackets. 2) How did the Yeehaw agenda come about?  The Yeehaw agenda came about by a Texas-based pop-culture archivist, Bri Malandro. This is where she called her instagram account @theyeehawagenda. She did this for both an archive and celebration of black culture and cowboy aesthetics in the popular culture. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  It has been suggested that the black cowboy has been ‘erased from American culture’ due to black cowboys being part of the pop culture and the idea that they have been persisting for quite sometime.  4) How has the black cowboy aesthetic been reflected by the f...

  Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? The biggest debate regarding Old Town Road and genre is whether if it’s a country song or no. Audiences who have listened to the songs are asking what is not country about it as well as the idea that they are saying that is it country enough to be part of the billboard country chart. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X was a black unknown artist and singer used an independent effort to succeed after he dropped out of college. He only used the internet and social media to produce his music and re-invented a country genre song. He used TikTok and memes to be on social media roll as well as being able to cross over into ...

This week's work requires  Media  Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this.  Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video. 2) How has the digital age changed the production and distribution of music videos? The digital age has changed the production and distribution of music video by starting from music videos / songs that are only availabe at specific times in places which were approved of by the record company. For example, on weekly television chart countdown shows like Top of the Pops. Whereas now, the development of new media technologies meant that music videos and songs were more widely available at any time. This means that audiences can listen to music videos in s...